

Meanwhile, Hasselblad is certainly not resting on its laurels, delivering a double- barreled barrage in the form of two new medium format mirrorless digital models. The good news: the system is slated to debut early in 2017, reportedly at a “very competitive” price. Sadly, all the GFX stuff including cameras and lenses on display at the Fujifilm booth were said to be prototypes, and locked up in a glass case. The new system will also have a collection of advanced accessories aimed at pros, including a vertical battery grip, and a rotary adapter that can rotate the detachable EVF to virtually any angle to best suit the subject.

FUJI FULL FRAME 2016 SERIES
Indeed, Photokina 2016 is abuzz with tons of ingenious new cameras, lenses, and imaging concepts that exemplify the wild diversity that becomes possible when you make use of advanced technology and think way outside the box.įujifilm, certainly no stranger to medium-format roll film cameras including the late lamented GF670 folding rangefinder camera, has finally brought forth their long rumored Fujifilm GFX a handsome, compact digital medium format mirrorless system camera, It sports a 51.4 MP 43.8 x 32.9mm CMOS sensor, a new mount with a flange back distance of a mere 26.7mm, and there will be a series of at least 6 compatible GF lenses ranging from a 23mm f/4 super-wide to a 63mm f/2.8 normal, to a 120mm f/4 Macro R LM OIS with built-in optical image stabilization. After finally passing, through “enhanced” security at JFK, I was waiting patiently in “group D” to board a Boeing 777 headed to Photokina when I received the following shocking text message from an old friend, who evidently wasn’t just being sarcastic: “I can’t imagine why you’re going to Photokina this year! Everyone knows that cameras are dying and hardly anyone uses them anymore.” Well, you can certainly make a case that today’s high-performance smartphones have largely supplanted low-end point-and-shoots, have generated a galaxy of performance-enhancing accessories, and are even being used to create creditable fine art projects, but to paraphrase Mark Twain, reports of the digital camera’s demise are highly exaggerated.
